Why is it so important to clearly define your niche?

The immediate benefits associated with niche clarification prove to be very persuasive. By accurately describing the commonalities of your prospects relevant to your particular niche market, we are able to build more meaningful relationships, that are based on trust and require far less convincing when approached with an offer that is congruent 
with they’re inner desires and wants.

If you can’t describe your prospects problems better than they can, you’ll undoubtably experience consistent fiction between you and your market. What you want to sell… is not necessarily what you prospects actually want to buy!

“The aim of marketing is to know and understand the customer so well that the product or services fits him and sells itself.” Peter Drucker

This quote by Peter Drucker gives a clear and precise explanation of marketing and its objectives. We should never forget, who is our customer? …and what our customer considers valuable?

I hope by now, you grasp the concept of niche clarification and the corresponding value it produces when put into practice.

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If your using Google Adwords then you know the importance of optimizing your campaigns in order to give the greatest return on investment (ROI). Chief Economist Hal Varian simplifies Googles ad auction process and reveals exactly how the systems works.

I want to know what you are struggling with right now?

What gets you stressed out? Or what is the biggest challenge you need help with?

What do you feel is keeping you from breaking through to the next level of income in your business?

So please take a moment and post your problem/issue/challenge below and be as specific as possible.

I am going to start blogging a series of posts to address specific needs that some of my readers have. I won’t be able to answer all of the requests but I am going to pick several of the most detailed ones and post my advice for them.

When it comes to developing websites, the “design” and “architecture” directly influence the way in which visitors interact with the interface of your site.

Every website has goals and desired outcomes that are achieved through actions undertaken by visitors. Effectively communicating your “call to action” requires a means of statistically tracking and measuring your results, in order to optimize and improve your conversion rates. (The conversion rate is the percentage of visitors, who complete the intended action, producing a direct response.)

In order to statistically tracking and measuring your results, you will need to use some form of analytics software, Google provide a FREE service called “Google Analytics” that is jam packed full of useful information and tools to guide you on your way. Google Analytics can be used hand in hand to also monitor your “Google Adwords” campaigns.

And if that wasn’t enough for you, Google also have another very useful online service called “Website Optimizer”. Website Optimizer is Google’s free website testing and optimization tool, which  allows you to test and optimize site content and design, so you can quickly and easily increase revenue and return on investment (ROI).

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If you have not heard about Twitter and what it can do for your business, you’d better pay close attention to this article.

What is Twitter ?

Twitter is a social communication platform that allows the general public to stay connected online through the exchange of frequent text messages, that answer the question “What are you doing?”

Similar to Facebook, you can follow your friends and your friends can follow you, receiving instant updates of 140 characters long. These updates are called “tweets”.

There are many ways to update your friends and followers via different mediums such as Web Interfaces, Email, Desktop Applications, Instant Message Programs. Read the rest of this entry »