Why is it so important to clearly define your niche?
The immediate benefits associated with niche clarification prove to be very persuasive. By accurately describing the commonalities of your prospects relevant to your particular niche market, we are able to build more meaningful relationships, that are based on trust and require far less convincing when approached with an offer that is congruent
with they’re inner desires and wants.
If you can’t describe your prospects problems better than they can, you’ll undoubtably experience consistent fiction between you and your market. What you want to sell… is not necessarily what you prospects actually want to buy!
“The aim of marketing is to know and understand the customer so well that the product or services fits him and sells itself.” Peter Drucker
This quote by Peter Drucker gives a clear and precise explanation of marketing and its objectives. We should never forget, who is our customer? …and what our customer considers valuable?
I hope by now, you grasp the concept of niche clarification and the corresponding value it produces when put into practice.
