If your using Google Adwords then you know the importance of optimizing your campaigns in order to give the greatest return on investment (ROI). Chief Economist Hal Varian simplifies Googles ad auction process and reveals exactly how the systems works.

If you have not heard about Twitter and what it can do for your business, you’d better pay close attention to this article.

What is Twitter ?

Twitter is a social communication platform that allows the general public to stay connected online through the exchange of frequent text messages, that answer the question “What are you doing?”

Similar to Facebook, you can follow your friends and your friends can follow you, receiving instant updates of 140 characters long. These updates are called “tweets”.

There are many ways to update your friends and followers via different mediums such as Web Interfaces, Email, Desktop Applications, Instant Message Programs. Read the rest of this entry »