When it comes to developing websites, the “design” and “architecture” directly influence the way in which visitors interact with the interface of your site.

Every website has goals and desired outcomes that are achieved through actions undertaken by visitors. Effectively communicating your “call to action” requires a means of statistically tracking and measuring your results, in order to optimize and improve your conversion rates. (The conversion rate is the percentage of visitors, who complete the intended action, producing a direct response.)

In order to statistically tracking and measuring your results, you will need to use some form of analytics software, Google provide a FREE service called “Google Analytics” that is jam packed full of useful information and tools to guide you on your way. Google Analytics can be used hand in hand to also monitor your “Google Adwords” campaigns.

And if that wasn’t enough for you, Google also have another very useful online service called “Website Optimizer”. Website Optimizer is Google’s free website testing and optimization tool, which  allows you to test and optimize site content and design, so you can quickly and easily increase revenue and return on investment (ROI).

So if you haven’t already heard of these services please click on the links below:

http://www.google.com/analytics/

http://www.google.com/websiteoptimizer/

Keep an eye out for our next blog post, where I will reveal some simple strategies that will improve your conversions instantly.

Leave a comment below, and let us know if you have any questions you’d like us to address in future blog posts!