Niche Market Research & Strategy

Why is it so important to clearly define your niche?

Niche Market Research The immediate benefits associated with niche clarification prove to be very persuasive. By accurately describing the commonalities of your prospects relevant to your particular niche market, we are able to build more meaningful relationships, that are based on trust and require far less convincing when approached with an offer that is congruent  with they’re inner desires and wants.

If you can’t describe your prospects problems better than they can, you’ll undoubtably experience consistent fiction between you and your market. What you want to sell… is not necessarily what you prospects actually want to buy!

“The aim of marketing is to know and understand the customer so well that the product or services fits him and sells itself.” Peter Drucker

This quote by Peter Drucker gives a clear and precise explanation of marketing and its objectives. We should never forget, who is our customer? …and what our customer considers valuable?

I hope by now, you grasp the concept of niche clarification and the corresponding value it produces when put into practice.

Here’s how to define your niche and create what I like to call a “Prospect or Customer Profile” (a fictitious character that represents and possess all the dominate desires and qualities of your target audience) using a set of simple questions.

Getting inside the minds of your prospects and identifying the answers to each of the following questions will help you form a mental image of what are your prospects goals, worries, biggest fears etc. as these weigh heavily on the effectiveness of your sales message. This type of information is required in order to plan a seriously profitable marketing campaign.

Defining Questions:

You need to come up with some defining questions that are relevant to your market. Here are some examples:

What is the age and gender of your target audience?
What is their relationship status?
Do they have any children?
What attire do they wear?
What type of job do they have?
How much income do they earn?
How does your prospect define a perfect and bad day?
What do all of your prospects have in common?
What is the desire outcome of your prospect?
How will your prospect feel when they achieve it?
How will your prospect know when they are… eg. successful?
What does being “successful” feel like to your prospect?
What are the primary worries and fears that your prospects experience?

In the end, it all boils down to stepping inside the mind of your prospect and taking a walk in their shoes.

Attraction and persuasion become a whole lot easier once you have defined your market and you know exactly what there wants, needs and expectations are.

If you enjoyed this post on how to define your niche and the primary driver emotions of your prospects and customers, please leave a comment below. Thank you

References and Resources

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